Fashion fades, style is ETERNAL.
Bogdan Burlec is a certified personal stylist and shopper that helps people dress according to their personality and lifestyle, encouraging their fearless self-expression. He offers styling advice and personal shopping services, guiding his clients to figure out their personal style.
What we did
PERSONAL BRANDING
BRAND COMMUNICATION
SOCIAL MEDIA CONTENT
WEBSITE DESIGN
Our goal was to create a visual identity that goes perfectly with Bogdan's personality, charm and personal style. Following the Discovery Call, we got to know his story, extracted the main brand attributes and created his ideal customer persona.
Once the concept and visual direction were approved, the design part came together easily.
SUSTAINABLE Fashion
Sustainability is an important value that motivates Bogdan.
He believes in the power of recycling clothes, shoes and accesories and has some special SH and vintage stores
he goes to for purchasing great styling pieces.
“For me, it comes down to an ethical responsibility we all have around the way we are designing, consuming and considering our fashion.”
The VISUAL IDENTITY
SOCIAL MEDIA CONTENT
Bogdan is very active on social media, especially Instagram, so we needed to create a few visuals to announce his newly designed brand identity and website. We also curated a collection of photography for his online presence.
WEB DESIGN
Bogdan's website had to be simple, intuitive and user friendly. We wanted his customers to navigate easily through the website and get a taste of his personality but also his work ethics: organized and straightforward.
We used warm tones and colors, as well as organic textures, modern type and subtle custom details in order to create a modern, edgy and sophisticated look. You can check it out here.
