What we did
Adina Oancea is a certified Relationship and Erotic Coach that aims to guide men, women and couples in creating healthy and joyful relationships and enjoying hot passionate lovemaking.
She felt there was a need for conscious relationships and sexuality, due to the misunderstood concept of love and sex so decided her path was to help people reconnect.
SOCIAL MEDIA CONTENT
Adina needed to promote her programs and get known in the coaching world, so first we talked about her identity.
After an extensive discovery talk, we researched her main competitors, created her client persona and planned out our next steps.
We wanted Adina's online presence and image to reflect who she is: informed but playful, who talks about serious subjects in a relaxed and open way. So together we decided this approach was best for her website, social media and also her photoshoot.
THE VISUAL IDENTITY
Designing the logo came natural, based on the keywords we have chosen to describe her brand: ROMANTIC, STRONG, PLAYFUL. We decided a fluid, handwritten font suits best. We also included a hidden element within the logo: the ouroboros, a powerful symbol that is very close to Adina's heart. It symbolises eternal renewal: the cycle of life, death and rebirth.
Just like any relationship, over and over :)
We have chosen a simple palette that has red as the main color. Red has a range of symbolic meanings, including life, health, vigor, courage and love The common thread is that all these require passion.
Adina needed a simple site to talk about her programs. Using all we have acquired during the research and brand identity phases, we began our journey through the entangled maze of web designing. Our goal was to create something very simple, clean and yet powerful, with beautiful photography. You can check it out HERE.
After finishing the website, the big launch had to include social media presence. So we sat down and talked about what would a powerful impact in her social media accounts mean. We created a strategy together: Adina is a great writer so the copyright is entirely her work and we used our skills to put everything into a beautiful and well thought design. A lot of work goes into planning each week so her Instagram Grid looks cohesive.